Sree Vaari Snaehitunitoa (TeluguXboothukathalu)

Telugu Boothu Kathalu 2015 (Sree Vaari Snaehitunitoa)

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Call it dancing to Apple’s tune. Call it a calculated move to get more headlines and build more hype. But Samsung’s apparent move to bring the launch of its Galaxy Note 5 forward to August makes complete sense.

The Korean giant is not in a good way right now. Sure, it’s still making big money.

But with its profits set to slip again according to its own initial forecasts, something needs to be done in order to wrest back the initiative and show itself to be on a par with its arch rival and fiercest competitor.

The Note series of devices usually launches at or around IFA in Berlin in early September, a move designed to draw the hordes towards Samsung at a public event, while showing its fellow Android mobile-makers who’s boss.

Last year, that backfired in a major way, with the iPhone 6 and iPhone 6 Plus, replete with larger displays, arriving six days later and stealing headlines and sales galore. It’s something Samsung hasn’t got over.

Its S6 and S6 Edge were supposed to usher in a return to commercial superiority.

But a miscalculation regarding demand for the latter device meant its profits have hit the skids for the seventh quarter running.